- Level 2 Electrician Shortland
By Dhruv Patel
Upsell! Have you heard this word or concept in the internet? Upselling is the technique used by the marketers to sell their product with higher profit. It may be surprising to many of you, but the truth is that you can make 20 to 30% additional profit when you use this technique. Upselling takes place when your customer asks for something and you come to offer some other better brand. Thus, you can make more profit by satisfying your customer.
Let me explain you the upsell with some great examples.
*Imagine your customer asks for a premium alcohol without specifying the brand name. You can use this opportunity and offer the premium brand you have in your hand which can fetch you more profit.
*Marketers also use upsell tactics while servicing the computers and laptops of their customers. While servicing the customer s product, the marketer can request their customer to upgrade the RAM or replace the drive etc. So, in this way you can impress the customer as well as earn profit through this sale.
*Suppose you own a watch shop and if your customer is interested in particular model watch, you can suggest some other expensive model highlighting the merits of the new model. In this way you can sell a quality watch to your customer as well increase your sales in seconds.
*This upsell concept also works for the business people who are offering various services. A hotel receptionist can highlight the facilities of an expensive suite and convince the customer to book it. A plumber can suggest the customer to purchase specific brand of motor. An electrician may ask the customer to replace any electrical board that is faulty etc.
*Affiliate marketers can make big money if they use the upsell concept.
How to use upsell technique?
The upsell technique should be rightly used after scrutinizing the background and budget of the customer. Most of the companies train their sales person on this aspect. Suppose, if your customer is not interested in purchasing an expensive product offered by you, then you should show him different branded product that costs less. You should also be able to convince the customer that this low budget product has every quality that he is looking for. Adversely, the sales person should also be able to sell the expensive product to the customers who are looking for quality products and least bothered amount money.
The sales person should also highlight the durability factor and use the upsell technique. Suppose, if a customer is looking for microwave oven, then you can suggest him to buy a branded product that gives 1 or 2 year warranty. Most of the customers prefer to purchase products that give assurance for quality. The sales person should be able to compare two products and give clear explanation that why this expensive product is best.
So, upsell is a must quality for every marketer. Suppose, If you are new to this marketing line, you can consult a marketing consultant to learn more about upsell technique.
About the Author: Dhruv Patel is a customer of DreamHost. You can also read detailed
review dreamhost
on his web site.
Source:
isnare.com
Permanent Link:
isnare.com/?aid=705678&ca=Internet